Trade shows may be one of the trickiest challenges you’ll face as a marketer. You’ve got one shot to get it right, and, if it’s a large national or international event, chances are that much of your budget for the year—and ability to meet lead gen goals—will tie to these efforts.
That’s why it’s so important to tackle these projects with the right plan. To maximize your next trade show booth investment, consider these important pre-planning, at-show and post-show strategies.
