Facebook Traffic Driving Post: Targets a pre-selected query of PMMI contacts on their personal Facebook feed and drives traffic to your intended website.
Audience: Choose your custom audience from the PMMI database by segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations. Please see the full report of audience selects here: https://pan.pmmimediagroup.com/#/
Deliverable: Facebook Post which includes your Image, Headline and Designated URL; ad may be updated with video rather than static post; ask your sales rep for details.
Timeframe: 5-7 day campaign period
*Your campaign will run across all Meta channels – Facebook and Instagram.
A Facebook sponsored post is the best way to drive traffic to your website.
A strong call to action is key for performance
Facebook Sponsored Posts generally see an average Unique CTR of 1-3%
Unique CTR is calculated by dividing the number of clicks by the number of unique people reached
A Facebook Sponsored Post is the best way to drive traffic to your website, while a Facebook Video is the best way to get a time sensitive video in front of the most people in the shortest amount of time
Facebook versus LinkedIn
Breakdown of PAN LinkedIn & Facebook Products
PAN LinkedIn & Facebook during Show Season
PAN for PACK EXPO LinkedIn & Facebook
FAQs
Q. The pageviews that are reported in my Google Analytics are not matching up with the number of Clicks reported by Facebook/LinkedIn?
A. Is the advertiser’s website hosted in the U.S.? If not, because of privacy laws aboard, we noticed an under reporting of pageviews and other metrics in Google Analytics because Google is not allowed to share that information because of the privacy laws dictated by the country.
In addition, whether in the U.S. or another country, pageviews and clicks are two different metrics compiled in different ways by different companies, so they will never completely line up.
Q. Can you give us a brief overview on our process for eliminating bots and non-human impressions?
A. LinkedIn/Facebook are in control over the reporting and eliminating or bots/non-human impressions. We do not know what their policy is and cannot provide any information regarding those policies. What we can control and comment on is that we upload our audience to LinkedIn. We do not use the find look alike audience expansion feature that LinkedIn has, so it is indeed just our known first party audience.
Q. I see that I got a lot of clicks reported on my campaign, but only 2 people filled out the form on my landing page.
A. While we can’t control the number of people that click or fill out the form on the customer’s landing page, we do have a couple of best practices for high converting landing pages.
Advertiser: Multivac
Product: Clean Design™
Audience - Pharmaceutical
3.6% CTR
7,298 unique people reached
263 unique clicks
Image - File Type .jpg or .png; Resolution 1080x1080; Ratio 1:1 OR Resolution 1200xx628; Ratio 1.91:1
Avoid images with text (text must compose less than 20% of the image)
Optimize attention with simple composition, bold color and appropriate cropping.
Convey relevance
Message - should include no more than 125 characters (including spaces) (B)
Headline - should be no more than 25 characters (C)
Link Description - No more than 30 characters (D)
Landing Page URL
**Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.
*Youtube Links are not allowed
Shane Novacek, Marketing Communications Manager
Beckhoff Automation
"Running Facebook with PMMI Media Group is just smarter advertising. You're more likely reach the right people who are receptive to your message and you're not contributing to the noise of someone who's only looking for packaging materials. They're maybe not going to care and you're not annoying them with a message that misses the mark. So it helps us make sure that we're sending to an audience that could actually act on our message and that's just the way marketing and advertising is going which is more customized, more frequent messages to smaller groups of people who you know more about. Whether it's a persona or just based on certain criteria that you're targeting, and PMMI Media definitely helps us do that."
"Running Facebook with PMMI Media Group is just smarter advertising. You're more likely reach the right people who are receptive to your message and you're not contributing to the noise of someone who's only looking for packaging materials. They're maybe not going to care and you're not annoying them with a message that misses the mark. So it helps us make sure that we're sending to an audience that could actually act on our message and that's just the way marketing and advertising is going which is more customized, more frequent messages to smaller groups of people who you know more about. Whether it's a persona or just based on certain criteria that you're targeting, and PMMI Media definitely helps us do that."
Shane Novacek, Marketing Communications Manager
Beckhoff Automation
FACEBOOK PROCESS
** Campaign Spend -
OEM, HCP, EBA*
Facebook - $1,200
Link to Process Document: https://pmmi.box.com/s/gxw5tv8xyajd3su7yayumqyslg1mc36w