Discover marketing strategies
that drive results

Marketing Insights is an arm of PMMI Media Group that provides suppliers with latest B2B marketing research and best practices to aid campaign performance.

Tools

3 Tools for Improving Your Digital Storefront

Are you creating the right experience for online buyers? Check out these three tools to improve your digital storefront.

Email Strategy

Are Your Subject Lines a Snooze Fest—or Worse?

Follow these five pointers from top performers to get your emails noticed.

Content Marketing

Tips for Webinars that Wow

Read these “wow-builders” for promoting and developing your next webinar.

Marketing Insights

Campaign DOA? It Could Be Your CTA

Learn how “call to action” selection can make or break a campaign.

Media Planning

3 Questions to Ask About Audience When Buying Media

Keep these important questions about audience in mind when planning your next campaign.

Media Planning

Is It Time to Review Your Marketing Mix?

Does your media plan looks pretty much the same year after year? Read here to learn about potential pitfalls that can result.

Content Creation

5 Tips For PowerPoint Presentations THAT Pop

Consider these tips and practical tools for creating a high-impact presentation.

Content Marketing

Could Your Approach to Gating Be Killing Pipeline?

Avoid these common missteps when determining how to use forms around your content.

Media Planning

Is There a Hole in Your Channel Strategy?

Dig into a lot of marketing plans, and you’ll see them falling short in one key area.

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