Aleks Dorcean
Account Executive
What do you do at PMMI Media Group?
As an Account Executive for PMMI Media Group, I help support our clients (Packaging and processing machinery and materials solutions providers) by planning, refining, and strategizing comprehensive, multi-channel campaigns across digital, print, social, and face to face channels — all targeted to relevant and engaged CPGs. Grounding every recommendation in verified historic data, my role is to support our partners in building plans that create a foundation for their lead generation, awareness, thought leadership, and traffic goals.
How long have you worked for PMMI Media Group?
3 years and 3 months!
What is your favorite part about what you do?
Every time I jump on a call with our clients, I learn something new. Day in and day out, I have the opportunity to collaborate with some of the most passionate people ever: forward-thinkers, innovators, and marketing trailblazers who are consistently thinking outside the box – these partnerships bring so much joy.
What is a trending topic that you're keeping a close eye on in packaging and processing/marketing/technology?
As an Environmental Justice minor in college, sustainability, specifically in the materials space, never ceases to amaze me. As a pillar of the industry, the ability to adapt is crucial, and speaking with our clients about their sustainable solutions is always fascinating to me – from waste reduction solutions, to energy efficient machinery, fully-recyclable multi-packs, material innovation, and more.
How did you discover/end up in the packaging/processing industry?
Hmmm…fate? I joined the team three years ago as an Event Sales Rep, specifically for our growing events business. Over time, my position evolved into full-fledged media engagement, and I have had the pleasure of diving into the entirety of the industry since.
What has been your proudest moment ormost significant project since joining the team?
Having this opportunity to expand my support efforts from events to media has been my proudest journey with the team. I truly enjoy the opportunity to offer our partners a catalogue of products that can meet their unique needs, and target their unique audiences across all channels of engagement.
How would you describe the PMMI Media Group team culture?
PMMI Media Group has a culture where people are encouraged to take initiative and think creatively. Leadership values open communication, feedback, and a willingness to learn, which supports an environment of growth, and an encouragement for skill development. My team especially is full of hardworking, forward-thinking individuals who are always willing to answer questions, offer support, and provide mentorship.
Fun fact about yourself?
I have a 120-lb Longcoat Akita named Bear, and a Calico cat named Cleopatra (Cleo for short!).