Employee Spotlight

Yevgeny Ananin
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Principal Software Engineer

What do you do at PMMI Media Group?

Principal software engineer. I develop and maintain our lead management portal (Leadworks), Gravada (the Game Plan/Second Look engine), and various other of our in house platforms.
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How long have you worked for PMMI Media Group?

12 years.
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What is your favorite part about what you do?

My favorite part is solving complex problems and building tools that make people’s day-to-day work easier. I especially enjoy taking an idea or workflow and turning it into something practical and seeing it become part of how the company operates.
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What is a trending topic that you're keeping a close eye on in packaging and processing/marketing/technology?

On the technology side I’m keeping up on all the trends related to AI, specifically related to coding and data analysis. I’m currently using AI to generate 100% of my code and I’m working on getting other team members (coders and non-coders) leveled up and contributing to our codebase.
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How did you discover/end up in the packaging/processing industry?

I came into the industry through software development. I joined PMMI Media Group to work on internal platforms, and over time I’ve learned a lot about the packaging and processing space by building tools that support our sales, marketing, and lead management teams.
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What has been your proudest moment ormost significant project since joining the team?

One of my proudest accomplishments has been helping build and evolve Leadworks over the years. It’s a key platform for our business, and it’s been rewarding to continually improve it.
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How would you describe the PMMI Media Group team culture?

Collaborative and supportive. People are always willing to share ideas and help solve problems together, and there’s a real openness to trying new things and improving how we work.
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Fun fact about yourself?

I like solving logic and puzzle-type problems, whether that’s debugging a tricky software issue, figuring out how systems connect, or getting pulled into a good word game. Outside of work, I enjoy learning about history and technology.
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