Facebook Traffic Driving Post: Targets a pre-selected query of PMMI contacts on their personal Facebook feed and drives traffic to your intended website.

Audience: Choose your custom audience from the PMMI database by segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations. Please see the full report of audience selects here:  https://pan.pmmimediagroup.com/#/

• Your Ad will appear on the personal Facebook Account* of the targeted contacts.
• Campaign is designed to drive traffic to your intended URL when the contact clicks on your ad. 
• Campaign KPIs are historically strong. Engagement of PMMI database contacts matched to Facebook’s database contacts results in high click-through rates. Ask your sales rep for details.

Deliverable: Facebook Post which includes your Image, Headline and Designated URL; ad may be updated with video rather than static post; ask your sales rep for details.

Timeframe: 5-7 day campaign period

*Your campaign will run across all Meta channels – Facebook and Instagram.

Drive web traffic

Social

PAN

Sales Reps Should Keep the Following in Mind:

• A Facebook sponsored post is the best way to drive traffic to your website.

  • A strong call to action is key for performance

  • Facebook Sponsored Posts generally see an average Unique CTR of 1-3%

    • Unique CTR is calculated by dividing the number of clicks by the number of unique people reached

• A Facebook Sponsored Post is the best way to drive traffic to your website, while a Facebook Video is the best way to get a time sensitive video in front of the most people in the shortest amount of time

Facebook versus LinkedIn

• This is changing. LinkedIn gaining ground, Facebook still good, but match rates are lower than what they used to be. We'll update you on this. 
• Facebook sees a Unique CTR of over 3% on average (we tell customers to expect 1-3%) and LinkedIn averages less than 1%

Additional Information

Product Sheet

Social Media Stats 2023

Miscellaneous Items

List Pull Link

Facebook Privacy Policy

Breakdown of PAN LinkedIn & Facebook Products

PAN LinkedIn & Facebook

• This is our typical, year-round PAN LinkedIn and Facebook. Custom audience is chosen from the PMMI database by segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations.
• Facebook Inventory:
  • Packaging World has five spots available per week
  • PFW, CPG Next, and Mundo have three spots available per week
  • Healthcare Packaging and OEM have two spots available per week
• LinkedIn Inventory:
  • Packaging World has five spots available per two weeks
  • PFW, CPG Next, and Mundo have three spots available per two weeks
  • Healthcare Packaging, OEM, and Emerging Brands have two spots available per two weeks
• Products to select in Naviga/MDT:
  • PW – LinkedIn
  • PW – Facebook
  • HCP – LinkedIn
  • HCP – Facebook
  • PFW – LinkedIn
  • PFW – Facebook
  • Mundo – LinkedIn
  • Mundo – Facebook
  • CPG – LinkedIn
  • CPG – Facebook
  • OEM – Linkedin
  • OEM – Facebook
  • EB – LinkedIn

PAN LinkedIn & Facebook during Show Season

• This is the same product as regular PAN LinkedIn & Facebook detailed above, EXCEPT—for the four weeks before PACK EXPO and two weeks after PACK EXPO—charged at a premium.
  • Why are we charging a premium if this product doesn’t focus on PACK EXPO attendees?
    • During PACK EXPO season, we have many more PAN campaigns running compared to other times of year (due to the PAN for PACK EXPO product).
    • To maintain the performance of all our campaigns, we must increase the hard costs for these campaigns. This consequently also increases the price of PAN LinkedIn and Facebook for our advertisers during this time.
  • Why do we have to increase hard costs?
    • Joan has a great presentation that breaks down this concept, comparing PAN campaigns to cupcakes – with hard costs being the “batter”.
• This applies to PW, PFW, and HCP.
  • Inventory matches what is stated above for PAN LinkedIn and Facebook
• Products to select in Naviga/MDT:
  • PW - LinkedIn - Premium Timing
    • Targeted - $4,150
    • General - $8,200
  • PW - Facebook - Premium Timing
    • Targeted - $3,300
    • General - $5,900
  • HCP - LinkedIn - Premium Timing
    • $5,350
  • HCP - Facebook - Premium Timing
    • $4,300
  • PFW - LinkedIn - Premium Timing
    • Targeted - $4,150
    • General - $8,200
  • PFW - Facebook - Premium Timing
    • Targeted - $3,300
    • General - $5,900
• The exact dates this applies to in 2024: 10/4 to 11/15

PAN for PACK EXPO LinkedIn & Facebook

• This product specifically targets individuals who have registered for PACK EXPO via LinkedIn and Facebook.
• Products to select in Naviga/MDT:
  • PE – PAN for PACK EXPO – Facebook – Week of Show
  • PE – PAN for PACK EXPO – Facebook – 1 Week Prior
  • PE – PAN for PACK EXPO – Facebook – 2 Weeks Prior
  • PE – PAN for PACK EXPO – Facebook – 3 Weeks Prior
  • PE – PAN for PACK EXPO – LinkedIn (1 week prior & show week)
  • PE – PAN for PACK EXPO – LinkedIn (2-3 weeks prior)
• Inventory: Five spots available per product above

Please submit the items indicated below. Materials are due 7 days before the start date of your campaign.

** Please provide a minimum of 3 full sets of creative. We can accept up to 5 sets.

• Image - File Type .jpg or .png; Resolution 1080x1080; Ratio 1:1 OR Resolution 1200xx628; Ratio 1.91:1 

  • Avoid images with text (text must compose less than 20% of the image)

  • Optimize attention with simple composition, bold color and appropriate cropping.

  • Convey relevance

  • Logo/branding needs to be visible

• Message - should include no more than 125 characters (including spaces) (B)

• Headline - should be no more than 25 characters (C)

• Link Description - No more than 30 characters (D)

• Landing Page URL

**Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.

*Youtube Links are not allowed

FACEBOOK PROCESS

** Campaign Spend - 

PW, PFW

• Targeted Facebook - $800
• General Facebook - $1,200

Link to Process Document: https://pmmi.box.com/s/gxw5tv8xyajd3su7yayumqyslg1mc36w