CAM Packaging has exhibited at PACK EXPO for years. Long before expanding its marketing efforts, the company viewed the show floor as its primary opportunity to connect with prospects.
But attending a trade show and being discovered at a trade show are two different things.
“We wanted to increase our brand awareness and position ourselves in front of a larger audience within the packaging industry,” explained Mantel. “PMMI Media Group gave us access to a very targeted audience that aligned well with our customer base.”
That targeting became especially important as CAM Packaging expanded its focus on variety pack applications, co-packers, and co-manufacturers.
Instead of broadly marketing to anyone connected to packaging, the company wanted to reach decision-makers actively looking for specialized solutions.
Through PMMI Media Group campaigns like Showcase, Game Plan, and PACK EXPO promotional opportunities, CAM Packaging was able to connect with those audiences more directly.
In industrial markets like packaging and processing, purchasing decisions rarely happen overnight.
Buyers research suppliers for months. Teams compare vendors.Internal approvals take time. That means visibility and consistency can have a major impact on whether a brand stays top of mind.
“Consistency is extremely important,” Melinda shared.“Repeated exposure helps build familiarity and credibility. Purchasing decisions can take time, so staying visible keeps us top of mind.”
That mindset shaped how the company evolved its marketing approach.
“What role does consistency play?” became less theoretical and more measurable as CAM Packaging began integrating multiple channels together — digital advertising, trade show promotions, email outreach, and social media.
“We’re trying to make a much more integrated approach where our advertising, trade show presence, email outreach, and social media all support one another.”
For many B2B manufacturers, this kind of multi-channel strategy is becoming essential. Buyers don’t just discover suppliers in one place anymore. They encounter brands through newsletters, LinkedIn campaigns, event promotions, online directories, and conversations before ever stepping onto a trade show floor.
CAM Packaging recognized that shift early and leaned into it.
One of the clearest impacts CAM Packaging has seen from its PMMI Media Group partnership has been at PACK EXPO.
The company says its booth conversations have become more productive because attendees arrive already familiar with the brand and its solutions.
“To have PMMI Media Group say, ‘Hey, we’re going to be here.This is our booth. This is what we’re showing,’ brings a much more dialed-in conversation with the people who come to the booth,” the manager explained.
Instead of starting from scratch with every attendee, CAM Packaging is increasingly meeting prospects who already understand what the company offers.
“They know what you have, they know what they want, and they’re able to explain that to us,” she said. “It’s a much better conversation.”
The company also confirmed that attendees specifically referenced seeing CAM Packaging featured in PACK EXPO Game Plan before visiting the booth.
“There were several customers who came by with an agenda, and we were part of their Game Plan.”
That pre-show awareness translated into stronger booth traffic and higher-quality leads.
“We’ve noticed stronger booth traffic and more visitors who already have some familiarity with our company before arriving,” said Mandel.“That makes conversations more productive and often leads to higher-quality opportunities.”
For CAM Packaging’s lean three-person sales team, efficiency matters.
When trade show attendees already understand the company’s capabilities, sales conversations can move beyond introductions and into real problem-solving.
The impact doesn’t stop when the show ends, either.
According to the CAM Packaging team, post-show follow-up has become more effective because prospects are actively waiting to continue conversations.
“People are excited,” the manager said. “They’re like, ‘Oh great, I was waiting to hear from you.’”
That kind of engagement is significant in the packaging industry, where exhibitors often struggle to stand out after major events.
CAM Packaging also noted that inbound inquiries increased from companies that had previously been unfamiliar with the brand.
“We’ve seen increased recognition in the market, stronger booth traffic at shows, and more inbound inquiries from companies that were previously unfamiliar with us.”
For a company that once relied primarily on referrals, that shift represents meaningful momentum.
One theme came up repeatedly throughout the conversation:audience quality.
Mantel emphasized that working with PMMI Media Group feels different because the audience is built specifically around the packaging and processing industry.
“We’re very confident partnering with PMMI Media Group because you know our audience. Third-party audiences can be a crapshoot.”
That confidence recently led the company to expand into additional PMMI Media Group opportunities, including outreach focused on contract manufacturing and packaging audiences.
“When you can articulate what it is that you’re looking for and have someone come back and say, ‘I can help you with that,’ that’s great,” she explained.
For CAM Packaging, the partnership continues to evolve as new markets and applications emerge.
When asked whether CAM Packaging advertises with other media companies, the answer was simple.
“We put all our eggs in a very good basket.”
That trust has grown over time because the company continues to see measurable outcomes — not just impressions or clicks, but real conversations, real visibility, and real sales opportunities.
For packaging suppliers navigating long sales cycles and crowded trade show floors, CAM Packaging’s story highlights an important reality:
Success often starts long before a buyer reaches the booth.
And when trying to connect with CPGs in today’s market, staying consistently visible to the right audience may be one of the most valuable marketing investments a company can make.
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