"What I really like most, is that it's all under one umbrella. The leading trade show in the industry and the leading publication. So we kind of get one-stop shopping and I can get everything [we need].
As the leading publication, you have access to everyone, but you've also done a good job of segmenting the audience into different categories. So we can tell who we're talking to and/or what equipment they're interested in."
"Historically, [we have had] really good results with e-blasts in terms of the number of leads and also the web inquiries that they generate.."
"I love these products, how they break things up, and you guys classify the information that I've provided for the different types of users. So both before the show, and then after the show, you get the people that have [expressed an interest for] those different categories. And you feed my exact copy and photos and specifications right to that audience. I think in terms of audience segmentation, nobody else does it as good as PMMI Media Group."
"We love in-booth video. The videographer does a good job of editing the footage that he shoots in the booth and captures great video of the machines in operation. So we find good value in having him shoot those videos and then we use those throughout the year, in e-blasts and on our website. The quality of the video production is probably the number one driver."