As a follow up to a survey we conducted in 2021 on planned marketing investments for 2022, we conducted a new survey and received 79 responses from B2B manufacturing professionals who shared how they’re spending their 2022 budgets. Here’s what they had to say.
Looking for content marketing inspiration? Check out what these B2B marketers are doing.
With email challenged by competition for the inbox, marketers are having to up their game on social. Do you have what it takes to succeed? Test your social media smarts with this brief quiz.
Ad consumption behaviors are changing. The result is many marketers are wasting a lot of time on their campaigns, sometimes even to the detriment of performance.
Discover how you can start reaching buying teams––even before an active project.
Think you know all there is to know about banner ads? Go beneath the surface of most media plans, and you’ll see marketers using them wrong—and you may be, too.
Pre-roll ads deliver a captive audience––but do you know how to sustain interest? Read here for high-performance tips.
Dig into a lot of marketing plans, and you’ll see them falling short in one key area.
Are you reaching new prospects on social? There are good—and bad—ways to do this. Read this article to learn common myths and ensure you’re using the right approach.
Does your media plan looks pretty much the same year after year? Read here to learn about potential pitfalls that can result.