As a follow up to a survey we conducted in 2021 on planned marketing investments for 2022, we conducted a new survey and received 79 responses from B2B manufacturing professionals who shared how they’re spending their 2022 budgets. Here’s what they had to say.
With email challenged by competition for the inbox, marketers are having to up their game on social. Do you have what it takes to succeed? Test your social media smarts with this brief quiz.
Ad consumption behaviors are changing. The result is many marketers are wasting a lot of time on their campaigns, sometimes even to the detriment of performance.
Are you reaching new prospects on social? There are good—and bad—ways to do this. Read this article to learn common myths and ensure you’re using the right approach.