eblast

Supplied HTML
Industry Event
Infographic
Multi-Video / Multi-Product
Industry Webinar
CoBranded Newsletter
Standard eblasts

Supplied HTML

Client-supplied HTML files should be ready-to-send.

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Process:

  • Ensure that your supplied HTML file meets all PMG requirements before submitting it to your CSM.
  • Your CSM will use an email testing tool to verify that the HTML file meets all PMG's requirements and renders properly.
  • If your file does not pass testing, the CSM will return the file to you for revision. We reserve the right to refuse files that do not meet PMG’s requirements.
  • Please note: PMMI Media Group will not perform HTML consulting or coding/design support.

Products

Supplied HTML

Specifications

  • Up to 10 links in your email will be tracked. More can be purchased - reach out to your Sales Rep for a quote.
  • The advertiser’s company-specific footer, privacy policy, and opt-out links must be removed.
  • PMMI Media Group's footer must be included. Click here for detailed email footer requirements.
  • All images must be hosted on a secure web server.
  • All mentions of PACK EXPO (copy and images) must use proper spelling and capitalization of trade show names.
  • Official PACK EXPO logo images must be from PACK EXPO's multimedia gallery web page.

Click here to view tips and best practices.

Industry Event

Products

Event

Specifications

Infographic

Refer to Products section below for emails using this layout.
If you have any questions, please contact your CSM.

Products

Infographic

Specifications

Text:

  • Headline: 70-character count maximum, including spaces
  • Copy: 560-character count maximum, including spaces
  • CTA button options: LEARN MORE / WATCH VIDEO / DOWNLOAD / or custom 16-character count max, including spaces

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Links:

  • Primary link: one URL or PDF file for the headline, hero image, and CTA button
  • Logo link: one URL, this typically directs to the advertiser’s home page

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Images:

  • Hero image: Landscape orientation; MINIMUM width: 800 px (JPEG or PNG) – Image can be scaled in eBuilder
  • Logo Image: Landscape orientation; MINIMUM width: 300 px (JPEG or PNG), dark mode compatible – Image can be scaled in eBuilder

Multi-Video / Multi-Product

Refer to Products section below for emails using this layout.
If you have any questions, please contact your CSM.

Products

Multi-Video Spotlight
Multi-Product Update

Specifications

Each ad includes the following:

  • Company name: 50-character count, including spaces
  • Headline: 70-character count maximum, including spaces
  • Copy: 280-character count maximum, including spaces
  • CTA button options: LEARN MORE / WATCH VIDEO / DOWNLOAD / or custom 16- character count max, including spaces
  • Link/URL: One URL for headline, image, and CTA button
  • Ad image: MINIMUM width: 250px (JPEG or PNG) – Advertiser can scale the image in eBuilder

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Other- the email template includes:

  • One Company logo image: Landscape orientation; MINIMUM width: 300px (JPEG or PNG), dark mode compatible – Image can be scaled in eBuilder
  • One Website link: one URL, this typically directs to the advertiser's home page
  • One Email address (optional): clicks on email address cannot be tracked

Industry Webinar

Refer to Products section below for emails using this layout.
If you have any questions, please contact your CSM.

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Products

Industry Webinar

Specifications

Text:

  • Headline: 70-character count maximum, including spaces
  • Copy (Key Takeaways): 600-character count maximum, including spaces
  • Webinar date & start time, including time zone
  • Webinar length: 30 minutes or 1 hour are most common.
  • CTA button options: Register Now / Learn More / View Now / or custom 16-character count max, including spaces

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Links:

  • Primary link: one URL for the headline, hero image, and CTA button
  • Logo link: one URL, this typically directs to the advertiser’s home page

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Images:

  • Hero Image: Landscape orientation; Minimum width: 650px (JPEG or PNG) – Image can be scaled in eBuilder
  • Logo Image: Landscape orientation; Minimum width: 300px (JPEG or PNG), dark mode compatible – Image can be scaled in eBuilder

CoBranded Newsletter

Refer to Products section below for emails using this layout.
If you have any questions, please contact your CSM.

Products

CoBranded NL

Specifications

One feature ad, provide:

  • Headline: 100-character count maximum, including spaces
  • Copy: 205-character count maximum, including spaces
  • CTA button options: LEARN MORE / WATCH VIDEO / DOWNLOAD / or custom 16-character count max, including spaces
  • Featured ad image: landscape orientation; MINIMUM width: 300px (JPEG or PNG)
  • Link/URL: one URL or PDF file for headline, image, and CTA button

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Up to 9 standard ads, each have:

  • Headline: 100-character count maximum, including spaces
  • CTA button options: LEARN MORE / WATCH VIDEO / DOWNLOAD / or custom 16-character count max, including spaces
  • Ad image: Landscape orientation; MINIMUM width: 250px (JPEG or PNG ) – Image can be scaled in eBuilder
  • Ad link: one URL or PDF file for the headline, ad image, and CTA button

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One logo:

  • Logo image: Landscape orientation; MINIMUM width: 200px (JPEG or PNG), dark mode compatible – Image can be scaled in eBuilder

Standard eblasts

Refer to Products section below for emails using this layout.

If you have any questions, please contact your CSM.

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Products

Case Study
E-Book
Product Update
Tech Minute/HCP Ask and Answered
Video Spotlight

Specifications

‍Text:

  • Headline: 85-character count maximum, including spaces
  • Copy: 600-character count maximum, including spaces
  • CTA button options: LEARN MORE / WATCH VIDEO / DOWNLOAD or custom 16-character count max, including spaces

Links:

  • Primary link: one URL or PDF file for the headline, hero image, and CTA button
  • Logo link: one URL, this typically directs to the advertiser’s home page

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Images:

  • Hero Image: Landscape orientation; MINIMUM width: 400 px (JPEG or PNG) – Image can be scaled in eBuilder
  • Logo Image: Landscape orientation; MINIMUM width: 300 px (JPEG or PNG), dark mode compatible – Image can be scaled in eBuilder