e-blast

Tech Minute E-Blast
Custom Question Upgrade
Supplied HTML
Industry Event/Webinar/E-Book
E-Blast Extension
Co-Branded
Multi-Video/Multi-Product
Standard E-Blasts

Tech Minute E-Blast

Products that use these specs:

Tech Minute/HCP Ask and Answered

Specifications

‍Text:

  • Headline: 120-character count maximum, including spaces
  • Copy: 500-character count maximum, including spaces
  • CTA button options: Select from a list or create your own (16-character count max, including spaces)

Links:

  • Primary link: PMG-provided URL directing to the Tech Minute video on our brand's website (used for the headline, primary image, and CTA button)
  • Logo link: one URL (typically directs to the advertiser’s home page)

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Images:

  • Primary Image: 1920px max width x 1080px max height. Accepted file types: jpg and png.
  • Logo Image: 1000px max width x 400px max height. Accepted file types: jpg, png.

Advertiser can scale/crop images in eBuilder.

Custom Question Upgrade

Build on your eblast purchase by including a Custom Question Upgrade in your marketing plan - a question chosen by you! We have access to the industry titles and decision makers who are searching for content and solutions like yours. You know what's most important to learn from your prospective customers to get the ball rolling, let us help you start a dialog with them.

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Tips for the Question:

We see the goal of this custom question as a way for you to further qualify the leads you receive for your sales team or marketing nurturing campaigns.

Broad BANT (budget, authority, need, and timing) questions drive the most responses. Passive opt-in question that directly asks for commitment (such as, "Would you like to be contacted by a sales representative?") discourage responses.

Products that use these specs:

E-Blast Upgrade: Custom Question

Specifications

Company Name

Asset you plan on highlighting in your eblast:

  • ‍Recommended: White Paper, Case Study, etc.

Headline:

  • Max. 100 characters (including spaces)

Sub Header:

  • Max. 300 characters (including spaces)

Image:

  • 3:2 or 1:1 aspect ratio.
  • Minimum width: 600 pixels.
  • JPEG or PNG files accepted

Company Logo:

  • Max width: 600 pixels
  • Max height: 600 pixels
  • JPEG or PNG files accepted

Custom Question(s):‍

  • Max 200 characters per question.
    • Short questions are recommended, as they lower the barrier to entry for readers, and will result in more responses.
  • Max 3 questions, dropdown answer format is recommended.
  • We recommend including only one question, as every question adds an extra step for readers interested in the asset—potentially decreasing the total number of readers completing the form.
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Note: You will automatically receive the information below in your lead report; please avoid asking for the information in your question/s:‍

  • Email
  • First and Last Name
  • Job title
  • Company
  • Work Address
  • Work Phone Number
  • Job Duties
  • Industry

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Supplied HTML

Leverage your existing branded email template by supplying an HTML file.

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Process:

  • Ensure that your supplied HTML file meets all PMG requirements before submitting it to your CSM.
  • Your CSM will use an email testing tool to verify that the HTML file meets all PMG's requirements and renders properly.
  • If your file does not pass testing, the CSM will return the file to you for revision. We reserve the right to refuse files that do not meet PMG’s requirements.
  • Please note: PMMI Media Group will not perform HTML consulting or coding/design support.

Products that use these specs:

Supplied HTML E-Blast

Specifications

  • Up to 10 links in your email will be tracked. More can be purchased - reach out to your Sales Rep for a quote.
  • The advertiser’s company-specific footer, privacy policy, and opt-out links must be removed.
  • PMMI Media Group's footer must be included. Click here for detailed email footer requirements.
  • All images must be hosted on a secure web server.
  • All mentions of PACK EXPO (copy and images) must use proper spelling and capitalization of trade show names.
  • PACK EXPO logos must be downloaded from PMMI's trade show multi-media gallery web pages. Locate approved images by visiting this page. Select the trade show then navigate to 'News & Media' tab.

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Click here to view tips and best practices.

Industry Event/Webinar/E-Book

Drive event & webinar registrations or e-book downloads with this eye-catching template.

Products that use these specs:

Industry Event E-blast
Industry Webinar E-blast
Industry E-Book E-blast

Specifications

Text:

  • Headline: 120-character count maximum, including spaces
  • Copy: 500-character count maximum, including spaces
  • CTA button options: Select from a list or create your own (16-character count max, including spaces)‍
  • Date & Time: event and webinar templates (optional)

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‍Links:

  • Primary link: one URL or PDF file for headline, image, CTA button‍
  • Logo link: one URL (typically directs to the advertiser’s home page)

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‍Images:

  • Primary Image: 4:2 ratio, 1200 pixels x 600 pixels recommended. Accepted file types: .jpg and .png‍
  • Logo Image: 1000px max width x 400px max height. Accepted file types: .jpg and .png

Advertiser can scale/crop images in eBuilder.

E-Blast Extension

Extend your eBlast reach without overwhelming inboxes. Display web ads to engaged prospects who opened or clicked on your email message.

Products that use these specs:

E-Blast Upgrade: Extension

Specifications

Due Date:

  • 14 days prior to launch or 10 business days before launch.

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Required Sizes:

  • SkyScraper - 300px  x 600 px
  • Large Leaderboard - 970px  x  90px
  • Leaderboard - 728px  x 90px
  • IMU - 300px  x  250px
  • Mobile - 320px x 50 px

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Accepted Formats:

  • .jpeg
  • .gif
  • animated .gif

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We do not accept auto-initiated audio or videos, or expandable banners.

URL for ad click-through

Third-party ad tags are accepted (Java preferred).

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Note: logo/branding should be clearly visible on all sizes

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Co-Branded

Showcase a variety of your products with this template including one feature ad and up to nine additional ads.

Products that use these specs:

Co-Branded E-Blast

Specifications

‍One Feature ad:

  • Headline: 100-character count maximum, including spaces
  • Copy: 205-character count maximum, including spaces
  • Image: 3:2 ratio / 1200px x 800px max. / 5 mb max. file size / .jpg or .png file types
  • CTA button options: Learn More / Watch Video / Download / or custom 16-character count max,
    including spaces
  • Link/URL: one URL or PDF file for headline/image/CTA button

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Up to 9 standard ads. For each standard ad, provide:

  • Headline: 100-character count maximum, including spaces
  • Image: 3:2 ratio / 1200px x 800px max. / 5 mb max. file size / .jpg or .png file types
  • CTA button options: Learn More / Watch Video / Download / or custom 16-character count max, including spaces
  • Link/URL: one URL or PDF file for headline/image/CTA button

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One company logo:

  • Image: up to 1000px wide x 400px max. height / .jpg or .png file types

Multi-Video/Multi-Product

Promote up to six products or videos to engage your best prospects.

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Products that use these specs:

Multiple Video E-Blast
Multiple Product E-blast

Specifications

Each ad includes the following:

  • Company name: 50-character count, including spaces
  • Headline: 80-character count maximum, including spaces
  • Copy: 280-character count maximum, including spaces
  • CTA button options: WATCH VIDEO, DOWNLOAD, LEARN MORE, READ MORE, or custom 16- character count max, including spaces
  • Link/URL: One URL for headline, image, and CTA button
  • Ad image: 800px x 800px (jpeg, png) preferred. Minimum dimensions: 300px x 300px

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Email template also includes:

  • One Company logo image: up to 1000px wide x 400px max. height (jpeg, png)
  • Website URL
  • Company email address (optional – not tracked)

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Note:

  • Packaging World - Up to 6 ads (video template)
  • ProFood World - Up to 4 ads (video or product templates)

Standard E-Blasts

Products that use these specs:

Product Update E-blast
Video E-blast
Case Study E-blast
White Paper E-blast

Specifications

‍Text:

  • Headline: 80-character count maximum, including spaces
  • Copy: 400-character count maximum, including spaces
  • CTA button options: LEARN MORE / READ MORE / WATCH VIDEO / DOWNLOAD or custom 16-character count max, including spaces

Links:

  • Primary link: one URL or PDF file for the headline, primary image, and CTA button
  • Logo link: one URL (typically directs to the advertiser’s home page)

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Images:

  • Primary Image: Square 1200px x 1200px. Accepted file types: jpg, png, gif.  Minimum size: 600px x 600px.
  • Logo Image: 1000px max width x 400px max. height. Accepted file types: jpg, png.

Advertiser can scale/crop images in eBuilder.