eblast

Supplied HTML

Leverage your existing branded email template by supplying an HTML file.

Process:

  • Ensure that your supplied HTML file meets all PMG requirements before submitting it to your CSM.
  • Your CSM will use an email testing tool to verify that the HTML file meets all PMG's requirements and renders properly.
  • If your file does not pass testing, the CSM will return the file to you for revision. We reserve the right to refuse files that do not meet PMG’s requirements.
  • Please note: PMMI Media Group will not perform HTML consulting or coding/design support.

Products that use these specs:

Supplied HTML

Specifications

  • Up to 10 links in your email will be tracked. More can be purchased - reach out to your Sales Rep for a quote.
  • The advertiser’s company-specific footer, privacy policy, and opt-out links must be removed.
  • PMMI Media Group's footer must be included. Click here for detailed email footer requirements.
  • All images must be hosted on a secure web server.
  • All mentions of PACK EXPO (copy and images) must use proper spelling and capitalization of trade show names.
  • PACK EXPO logos must be downloaded from PMMI's trade show multi-media gallery web pages. Locate approved images by visiting this page. Select the trade show then navigate to 'News & Media' tab.

Click here to view tips and best practices.

Specifications

Infographic

Showcase your creative content with this template tailored to promote infographics.

Products that use these specs:

Infographic

Specifications

Text:

  • Headline: 70-character count maximum, including spaces
  • Copy: 560-character count maximum, including spaces
  • CTA button options: LEARN MORE / WATCH VIDEO / DOWNLOAD / or custom 16-character count max, including spaces

Links:

  • Primary link: one URL or PDF file for the headline, hero image, and CTA button
  • Logo link: one URL, this typically directs to the advertiser’s home page

Images:

  • Hero image: Landscape orientation; MINIMUM width: 800 px (JPEG or PNG) – Image can be scaled in eBuilder
  • Logo Image: Landscape orientation; MINIMUM width: 300 px (JPEG or PNG), dark mode compatible – Image can be scaled in eBuilder

Co-Branded

Showcase a variety of your products with this template including one feature ad and up to nine additional ads.

Products that use these specs:

Co-Branded

Specifications

One feature ad, provide:

  • Headline: 100-character count maximum, including spaces
  • Copy: 205-character count maximum, including spaces
  • Image: 212px x 159px (jpeg, png, gif) – advertiser can scale the image in eBuilder
  • CTA button options: Learn More / Watch Video / Download / or custom 16-character count max,
    including spaces
  • Link/URL: one URL or PDF file for headline/image/CTA button

Up to 9 standard ads, for each, provide:

  • Headline: 100-character count maximum, including spaces
  • Copy: N/A
  • Image: 176px x 132px (jpeg, png, gif) – advertiser can scale the image in eBuilder
  • CTA button options: Learn More / Watch Video / Download / or custom 16-character count max, including spaces
  • Link/URL: one URL or PDF file for headline/image/CTA button

One logo – provide:

  • Company Logo image: 200px max. width x 65px max. height (jpeg, png, gif) – advertiser can scale the image in eBuilder
  • Company name

up to 10 ads + non-linking logo

Multi-Video / Multi-Product

Promote up to six products with video, content, or website links.

Products that use these specs:

Multi-Video Spotlight
Multi-Product Update

Specifications

Each ad includes the following:

  • Company name: 50-character count, including spaces
  • Headline: 70-character count maximum, including spaces
  • Copy: 280-character count maximum, including spaces
  • CTA button options: LEARN MORE / WATCH VIDEO / DOWNLOAD / or custom 16- character count max, including spaces
  • Link/URL: One URL for headline, image, and CTA button
  • Ad image: MINIMUM width: 250px (JPEG or PNG) – Advertiser can scale the image in eBuilder

Other- the email template includes:

  • One Company logo image: Landscape orientation; MINIMUM width: 300px (JPEG or PNG), dark mode compatible – Image can be scaled in eBuilder
  • One Website link: one URL, this typically directs to the advertiser's home page
  • One Email address (optional): clicks on email address cannot be tracked

Industry Webinar

Showcase your online event with this template tailored to promote industry webinars.

Products that use these specs:

Industry Webinar

Specifications

Text:

  • Headline: 70-character count maximum, including spaces
  • Copy (Key Takeaways): 600-character count maximum, including spaces
  • Webinar date & start time, including time zone
  • Webinar length: 30 minutes or 1 hour are most common.
  • CTA button options: Register Now / Learn More / View Now / or custom 16-character count max, including spaces

Links:

  • Primary link: one URL for the headline, hero image, and CTA button
  • Logo link: one URL, this typically directs to the advertiser’s home page

Images:

  • Hero Image: Landscape orientation; Minimum width: 650px (JPEG or PNG) – Image can be scaled in eBuilder
  • Logo Image: Landscape orientation; Minimum width: 300px (JPEG or PNG), dark mode compatible – Image can be scaled in eBuilder

Standard eblasts

Highlight a single call-to-action with this template to promote content such as e-books, white papers, and videos.

Products that use these specs:

E-Book
Product Update
Tech Minute/HCP Ask and Answered
Video Spotlight
Case Study / White Paper

Specifications

Text:

  • Headline: 85-character count maximum, including spaces
  • Copy: 600-character count maximum, including spaces
  • CTA button options: LEARN MORE / WATCH VIDEO / DOWNLOAD or custom 16-character count max, including spaces

Links:

  • Primary link: one URL or PDF file for the headline, hero image, and CTA button
  • Logo link: one URL, this typically directs to the advertiser’s home page

Images:

  • Hero Image: Landscape orientation; MINIMUM width: 400 px (JPEG or PNG) – Image can be scaled in eBuilder
  • Logo Image: Landscape orientation; MINIMUM width: 300 px (JPEG or PNG), dark mode compatible – Image can be scaled in eBuilder