web

Video Pre-Roll on Third-Party Sites

Video Pre-Roll on Third-Party Sites: Targets a pre-selected query of PMMI contacts. Your 10-12 second video precedes editorial video content on third-party websites. Targeted Buyers see your ad where they are surfing the web and may click to your website.

Audience: Choose your custom audience from the PMMI database by segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations. Please see the full report of audience selects here: https://pan.pmmimediagroup.com/#/

  • Campaign is designed to drive traffic to your intended URL when the contact clicks on your video.
  • Excellent engagement and perfect compliment to Facebook and LinkedIn ads for a suite of traffic-driving media placements, all targeting contacts on the PMMI database. Ask your sales rep for details.

Deliverable: Your 10-12 second Video Ad will precede editorial video content on more than 130,000 brand-safe websites. We'll provide reporting on your video's performance, which includes; impressions, audience reach, clicks, and completion rate.

Timeframe: You choose your time period; could be 1 month or 12 months.  Up to you.

Products

Video Pre-Roll on Third-Party Sites

Specifications

Due Date: 14 days prior to launch or 10 business days before launch.

Video :

  • Length: 10 - 15 seconds
  • File type: mpeg, AVI, MOV, etc...
  • File size: bigger than 10 MB smaller than 500 MB

Clickthrough URL

Banner Ads (on PMG Sites)

Get more from your ads!

Your ads will be displayed in front of our readers on the brand site(s) of your choosing.

  • Flexi Campaign (includes IMU & Leaderboard sizes)

Upgrade your Flexi to "own the page" with one of our options below:

  • Roadblock
  • have as many of your ads as possible show up at one time to "roadblock" the page
  • Company Targeted Sponsorship
  • Anywhere your company is tagged, have strictly your ads show up on that page (block out competitors)

Measurable Results:

  • Within 48 hours of the start date, you'll receive a screenshot of your live ads on our site.
  • Your CSM will provide a breakdown of impressions, clicks, and CTR based on creative size once the campaign ends.
  • Average CTR is around 0.1%

Products

Banner Ads (on PMG sites)

Specifications

Due Date: 14 days prior to launch or 10 business days before launch.

Formats accepted:

  • .jpg
  • .png
  • .gif
  • animated GIF – maximum 300KB.

We do not accept auto-initiated audio or videos, or expandable banners.

Required Sizes:

  • Large Leaderboard: 970px  x  90px
  • IMU: 350px  x  250px

Sizes Also Available:

  • Leaderboard: 728px  x 90px
  • Mobile: 320px x 50 px

Accepted Formats:

  • .jpeg
  • .gif
  • animated gif

Third-party ad tags are accepted (Java preferred).

Please provide URL for ad click-through.

Banner Ads on Third-Party Sites

Banner Ads on Third-Party Sites: Targets a pre-selected query of PMMI contacts with a Banner Ad (IMU) in all sizes. Targeted Buyers see your brand message where they are surfing the web.

Audience: Choose your custom audience from the PMMI database by segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations. Please see the full report of audience selects here:  https://pan.pmmimediagroup.com/#/

  • Designed with Branding outcome in mind; may drive traffic to your intended URL when the contact clicks on the ad.
  • Excellent impression delivery and perfect compliment to any brand-focused, traffic-driving and lead generation media, all targeting contacts on the PMMI database. Ask your sales rep for details.

Deliverable: Your Banner Ad will appear in all available IMU sizes on more than 130,000 brand-safe websites. We'll provide reporting on your banner's performance, which includes; impressions, clicks, and click-through rate.

Timeframe: You choose your time period; could be 1 month or 12 months.  

Products

Banner Ads on Third-Party Sites

Specifications

Due Date: 14 days prior to launch or 10 business days before launch.

We do not accept auto-initiated audio or videos, or expandable banners.

  • SkyScraper - 300px  x 600 px
  • Large Leaderboard - 970px  x  90px
  • Leaderboard - 728px  x 90px
  • IMU - 350px  x  250px
  • Mobile - 320px x 50 px

Accepted Formats:

  • .jpeg
  • .gif
  • animated gif

Third-party ad tags are accepted (Java preferred).

Provide URL for banner click-through and the following four IAB standard banner sizes

Note: logo/branding should be clearly visible on all sizes

eBlast Extension

Boost your brand's awareness among prospects who have expressed an interest in your company with eBlast extensions.

Reach your engaged prospects wherever they are on the Web, deepening your connection without cluttering their inbox with more email.

An eBlast extension works with your white paper or video offer, or other dedicated email message. After your email deploys, we'll display your Web ad to prospects we can identify who opened or clicked on your message.

E-Blast Extension delivers:

  • Targeted, timely messaging - Be in front of your most engaged prospects for 30 days after sending your email.
  • Online branding - Reach prospects on over 130,000 brand-safe websites.
  • Web ad creative services - for a nominal fee, PMMI Media Group will produce your ads for you (four standard IAB sizes)

Reporting: After your campaign has run the full 30 days, you'll receive:

  • Total impressions delivered
  • Total clicks
  • CTR

Viewing your online message after recently engaging with your eBlast will help nurture interest in your company and offer.

Please note: eBlast Extension is an upgrade to your eBlast, and does not include the cost of the eBlast.

Products

eBlast Extension

Specifications

Due Date: 14 days prior to launch or 10 business days before launch.

We do not accept auto-initiated audio or videos, or expandable banners.

  • SkyScraper - 300px  x 600 px
  • Large Leaderboard - 970px  x  90px
  • Leaderboard - 728px  x 90px
  • IMU - 350px  x  250px
  • Mobile - 320px x 50 px

Accepted Formats:

  • .jpeg
  • .gif
  • animated .gif

Third-party ad tags are accepted (Java preferred).

Provide URL for banner click-through and the following four IAB standard banner sizes

Note: logo/branding should be clearly visible on all sizes

Native Ads on PMG Website

Your content item is displayed within the editorial stream of our website and promoted on the home page and section pages throughout the site.

When visitors click, they can go to...

  • A landing page of your choice
    OR
  • A stripped-down, cleanly designed page on our site featuring your content, with nothing else on the page to distract (referred to as a "Story")

Why native ads perform better...

  • Higher clickthrough rates than banner ads
  • Can range from 0.1% to 0.3% or higher, depending on the content
  • Sleek in-stream design avoids user fatigue
  • By placing sponsored content in the river of news, users are less likely to gloss over vs. a typical banner placement.

How it's sold:

  • Sold on a share-of-voice basis, first-come, first-serve
  • Limited monthly inventory

Reporting:

  • Native Ads: receive a unique link featuring your impressions, clicks, CTR, and an interactive graph
  • If more than one creative is provided, you'll receive a breakdown by creative
  • Story: receive a unique link that shows the number of unique users, page views, shares, average time spent on the page, device used, an interactive graph, and more!
  • You'll also receive the unique link for the native ad portion of your campaign

Products

Native Ads on PMG Website

Specifications

Due Date: 14 days prior to launch or 10 business days before launch.

Teaser ad:

  • Image: 680x292
  • Headline: 20-70 characters
  • Teaser copy: 40-200 characters

Stripped down landing page hosted on our site:

  • Image: High resolution image
  • Headline: 20-70 characters
  • Teaser copy: 40-200 characters
  • Body content: No limitations on length

Native Ads (Across the Web)

Drive higher clickthrough rates with our Native Ads. We target your audience through the PMMI Audience Network. Your item is displayed with other native ads, typically at the end of an article, across thousands of brand-safe websites.

Similar to our Online Display Ads (PAN), natives work by targeting known qualified buyers as they browse across 100k brand-safe sites. These ads are triggered by WHO they are, not simply their online behavior or where they work.  

Easy as...

  1. Choose your audience
  2. Provide your materials
  3. Get your results

How it works...

  • Campaigns typically run a few months to a year
  • Continuously monitored and optimized by an elite team

Reporting...

  • Reporting is broken down into easy-to-read chunks
  • creative size, impressions, clicks, and CTR
  • CTR can range from 0.1% to 0.3% or higher, depending on content (regular banners typically get about 0.1%)

Products

Native ads (across the web)

Specifications

Due Date: 14 days prior to launch or 10 business days before launch.

Provide:

  • Title: 25 characters max
  • Body copy: 140 characters max
  • Image: 1200 x 628
  • Icon: 300 x 300
  • CTA: 15 characters max
  • URL

Sustainable Packaging Explained

This video series teaches upcoming brands the design, machinery, material, and logistic considerations needed to improve their product packaging’s sustainability.

Here's how it works:

  • Advertiser receives a basic clip with other advertisers stripped out
  • Advertiser submits 30-second video, which will play in the middle of Sustainable Packaging Explained video
  • From list below, Advertiser selects video topic they'd like their ad to appear in
  • 12-month, exclusive promotion to the entire Emerging Brands Alliance audience
  • Paid, sponsored promotion through the following platforms:
  • Facebook
  • LinkedIn
  • Google Ads
  • YouTube

Promoted organically through the following PMMI Media Group channels:

  • Emerging Brands Alliance website
  • Packaging World website
  • ProFood World website
  • Facebook
  • LinkedIn

Episode topics include, but are not limited to:

  • E-commerce Package Design
  • Reusable & Refillable Packaging
  • Compostable Packaging
  • Bio-based & Biodegradable Plastics
  • How to Reduce Packaging Materials (lightweighting etc.)
  • Energy Recovery/Treatment & Disposal
  • Material Highlight: Paper
  • Material Highlight: Glass
  • Material Highlight: Metals/Aluminum
  • Design for Recycling
  • Mono-Materials / Flexible Packaging
  • Using Recycled Content
  • Logistics and Shipping Footprint
  • Cosmetics & Personal Care
  • Beverage
  • Pet & Animal Products
  • Food

Products

Sustainable Packaging Explained

Specifications

Video Length: 30 seconds (max)

Video Resolution: 4K or 1920x1080 (standard HD) with audio

Logo: High-res .jpg, .png or .eps

Company Website URL: Linked to in the video description

Package This

Get maximum brand exposure when you sponsor our Package This video series. This video series takes a deeper look at packaging machinery and materials for the brand owner who is looking to purchase equipment, and to discover the solutions to help propel their operations and manufacturing process.

Each episode takes a closer look at the different categories of packaging machinery and materials. Present yourself as a category leader in these educational videos.

Here's how it works:

  • Multiple packaging machinery and materials sponsors for the packaging line
  • Advertisers receive a basic clip with other advertisers stripped out
  • 12-month promotion to the entire Emerging Brands Alliance audience
  • Paid, sponsored promotion through the following platforms:
  • Facebook
  • LinkedIn
  • Google Ads
  • YouTube
  • Third-party sites like Yahoo, Weather.com, ESPN.com etc.

Promoted organically through the following PMMI Media Group channels:

  • Emerging Brands Alliance website
  • Packaging World website
  • ProFood World website
  • Facebook
  • LinkedIn
  • Video posted to ProSource.org
  • Only PMMI member companies will be included in the ProSource version of each video

Episode topics include, but are not limited to:

  • Conveying, Feeding & Handling
  • Cartoning Equipment
  • Case Packing
  • Pre-made Tray/Cup/Bowl Packaging
  • Coding & Marking
  • Conveyors
  • Feeding & Inserting
  • Horizontal Form/Fill Seal
  • Vertical Form/Fill/Seal
  • Labeling Machines
  • Robot Manufacturers
  • Labels & Leaflets
  • Thermoform/Fill/Seal Equipment
  • Blister & Clamshell Packaging Equipment
  • Liquid Filling Equipment
  • Dry Fillers (Powders & Granules)
  • Dry Fillers (Larger Pieces)
  • Cappers
  • Rigid Container Closing Equipment
  • Pre-made Bag Loading & Sealing Types
  • Wrapping Equipment
  • Palletizing & Depalletizing
  • Closures, Lids, & Dispensing
  • Multipacking
  • Product & Package Handling
  • Flexible Packaging
  • Package Inspection
  • Accumulators
  • Wrapping & Thermoforming for Proteins
  • Load Stabilizing

Products

Package This

Specifications

Video of selected machine in motion

  • Length of video: 1 minute, non-looping
  • Video resolution: 4K or 1920x1080 (standard HD)
  •  No edited text or added images on the video: If the video has text edited in, we will request an updated, unedited, version.

Three facts regarding the company’s machine

  • These three facts will be re-worked to fit naturally into the video's script

Company Logo

  • High-res .jpg, .png, or .eps
  • Will be shown during the video's product placement

Company website URL

  • Will be linked to in the video's description