Social LinkedIn

LinkedIn Traffic Driving Post: Targets a pre-selected query of PMMI contacts on their personal LinkedIn feed and drives traffic to your intended website.

Audience: Choose your custom audience from the PMMI database by segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations. Please see the full report of audience selects here:

  • Your Ad will appear on the personal LinkedIn Account of the targeted contacts.
  • Campaign is designed to drive traffic to your intended URL when the contact clicks on your ad.
  • Campaign KPIs are historically strong. Engagement of PMMI database contacts matched to LinkedIn’s database contacts results in high click-through rates. Ask your sales rep for details.

Deliverable: LinkedIn Post which includes your Image, Headline and Designated URL; ad may be updated with video rather than static post; ask your sales rep for details.

Timeframe: 10-14 day campaign period




Please submit the items indicated below.

Supply a minimum of 2 full sets of creative (can accept up to 4)

Additional creative allows for your ad to be served more frequently

Materials are due 7 days before the start date of your campaign.


  • File Type: .jpg or .png;
  • Resolution 1080x1080; Ratio 1:1 or Resolution 1200x628; Ratio 1.91x1

Avoid images with text (text must compose less than 20% of the image)

Optimize attention with simple composition, bold color and appropriate cropping.

Convey relevance

Logo/branding: needs to be visible


  • File type: .mp4
  • Duration: 3 seconds (min) to 30 seconds (max)
  • Ratio: 4:5, 9:16, 16:9, or 1:1
  • Frame Rate: 30 frames per second
  • File Size: 75 KB (min) to 200 MB (max)

Custom Thumbnail recommended

  • File Type: .jpg or .png
  • Aspect ratio & resolution should match video's
  • Message - should include no more than 125 characters (including spaces)

Headline: should be no more than 25 characters

Landing Page URL


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Our specs for text word count are strict so that we can accommodate all LinkedIn placements, whether it’s in the main feed on desktop or in a mobile banner.

Social Facebook

With people gazing 5x longer at video than at static content on Facebook, you can feature your product in action and deliver your message to a specific audience segment with Facebook Video.

Our Facebook Video ads are the ONLY way to target PMMI Media Group’s email database with your video on Facebook! These audiences are not available if you advertise directly on Facebook.

Your product video (up to 15 seconds), sponsored by our Facebook page, will play on the newsfeed of the audience of your choice (originating from PMMI Media Group's email database).

Total campaign management

  • You choose the target audience from our e-database.
  • We monitor your ad throughout the campaign, course-correcting as needed and provide an end of campaign report showing impressions, video play percentage, and total audience size.
  • Campaigns generally run 5-7 days
  • Campaigns always start on Fridays to get that initial weekend boost
  • Leads provided for likes/comments/shares
  • Purchase as a stand-alone product or as part of a multi-touch package
  • Frequency is key. We recommend purchasing Facebook Videos as part of a package whenever possible.

Facebook is set up to automatically serve around viewing behaviors of the audience to get best response.

  • 16+ placements, including mobile and desktop news feeds, Facebook stories, Instagram feed and stories, feeds within Facebook groups, Marketplace placements, etc.
  • We encourage you to not limit to a single placement (ex. right rail)
  • For example, if the audience tends to be heavy Instagram users, then you just lost a lot of opportunity to reach them.
  • We want to be responsive to the way the recipient is engaging with media in that moment

Your campaign will run across all Meta channels – Facebook and Instagram.

We've got your privacy concerns covered

We’re not using Facebook’s data, websites you visit, income info, etc. to target. All the targeting is done on our end with legitimately obtained data.

Separate your personal feelings about Facebook from its effectiveness as a marketing channel. The facts show that the people you want to reach are clicking on Facebook.





For Facebook Video:

  • Video file: 1280x720 with a minimum width of 600 pixels.
  • Aspect ratio: Landscape 16:9, portrait 9:16.
  • Videos should be between 10 and 30  seconds for optimal performance.


  • Size: 1200x628 or 1080x1080.
  • Images: should have little to no text.
  • Do not place a play button on your image, FB automatically adds one.

Pre-header: no more than 90 characters, including spaces

Description: no more than 25 characters, including spaces

Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.