social

LinkedIn Image Post

Target a pre-selected query of PMMI contacts on their personal LinkedIn feed and drive traffic to your intended website.

Products that use these specs:

LinkedIn

Specifications

Supply a minimum of 2 full sets of creative (can accept up to 4).

Additional creative allows for your ad to be served more frequently.

Materials are due 7 days before the start date of your campaign.

Image:

  • File Type: .jpg or .png;
  • Resolution 1080x1080; Ratio 1:1 or Resolution 1200x628; Ratio 1.91x1
  • Avoid images with text (text must compose less than 20% of the image)
  • Optimize attention with simple composition, bold color and appropriate cropping.
  • Convey relevance

Logo/branding: Needs to be visible

Headline:

  • Max 25 characters

Landing Page URL

CTA:

  • Apply
  • Download
  • View Quote
  • Learn More
  • Sign Up
  • Subscribe
  • Register
  • Join
  • Attend
  • Request Demo

Our specs for text word count are strict so that we can accommodate all LinkedIn placements, whether it’s in the main feed on desktop or in a mobile banner.

Facebook Image Post

Target a pre-selected query of PMMI contacts on their personal Facebook feed and drives traffic to your intended website.

Products that use these specs:

Facebook

Specifications

Image:

  • Size: 1200x628 or 1080x1080.
  • Images: should have little to no text.
  • Do not place a play button on your image, FB automatically adds one.

Pre-header:

  • Max 90 characters, including spaces

Description:

  • Max 25 characters, including spaces

Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.

LinkedIn Video Post

Target a pre-selected query of PMMI contacts on their personal LinkedIn feed and drive traffic to your intended website.

Products that use these specs:

LinkedIn

Specifications

Supply a minimum of 2 full sets of creative (can accept up to 4).

Additional creative allows for your ad to be served more frequently.

Materials are due 7 days before the start date of your campaign.

Video:

  • File type: .mp4
  • Duration: 3 seconds (min) to 30 seconds (max)
  • Ratio: 4:5, 9:16, 16:9, or 1:1
  • Frame Rate: 30 frames per second
  • File Size: 75 KB (min) to 200 MB (max)

Custom Thumbnail recommended

  • File Type: .jpg or .png
  • Aspect ratio & resolution should match video's
  • Message - should include no more than 125 characters (including spaces)

Headline: should be no more than 25 characters

Landing Page URL

CTA:

  • Apply
  • Download
  • View Quote
  • Learn More
  • Sign Up
  • Subscribe
  • Register
  • Join
  • Attend
  • Request Demo

Our specs for text word count are strict so that we can accommodate all LinkedIn placements, whether it’s in the main feed on desktop or in a mobile banner.

Facebook Video Post

Target a pre-selected query of PMMI contacts on their personal LinkedIn feed and drive traffic to your intended website.

Products that use these specs:

Facebook

Specifications

Materials are due 7 days before the start date of your campaign.

For Facebook Video:

  • Video file: 1280x720 with a minimum width of 600 pixels.
  • Aspect ratio: Landscape 16:9, portrait 9:16.
  • Videos should be between 10 and 30  seconds for optimal performance.