Audio Ad Specifications

• Submit an 80-word script for your audio ad
• We will create a professionally recorded voiceover of your script

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Target URL

• Include a shortened URL in your script to direct listeners to your offering

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Optional (RECOMMENDED): Companion Display Ads

• Accepted sizes:
  • 300x250px (.jpg or .png)
  • 320x50px (.jpg or .png)
  • 728x90px (.jpg or .png)

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Optional: Submit Your Own Audio

• You may submit your own audio recording instead of a script
• Accepted file types: .MP3 or .WAV
• Duration: 15 to 30 seconds

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Materials are due 14 days prior to the campaign start date.

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Provide a minimum of 3 and maximum of 5 full sets of creative.

Additional creative allows your ad to be served more frequently.

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Image files:

• File Types: JPG, PNG
• Image Ratio & Dimensions:
  • 1:1 square (recommended 1080 x 1080 pixels)
  • 1.91:1 horizontal / landscape (recommended 1200 x 628 pixels)
  • Max file size: 5mb
• Image text should be minimal (covering less than 20% of image)

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Preheader (introductory text):

• 125 characters maximum, including spaces*

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Headline:

• ‍‍25 characters maximum, including spaces*

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*Emojis are not permitted. Character count requirements are strict so we can accommodate all LinkedIn placements, whether in the main feed on desktop or in a mobile banner.

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Target URL: One URL beginning with http:// or https://

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Call To Action (CTA) options:

• Apply
• Download
• View Quote
• Learn More
• Sign Up
• Subscribe
• Register
• Join
• Attend
• Request Demo

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Additional best practices:

• Ensure logo/branding is visible.
• Optimize attention with simple composition, bold color and appropriate cropping.

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Materials are due 14 days prior to the campaign start date.

‍

Provide a minimum of 3 and maximum of 5 full sets of creative.

 Additional creative allows your ad to be served more frequently.‍

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Image files:

• File Types: JPG, PNG
• Accepted Dimensions (pixels): 1080x1080, 1080x1350, 1200x628
• File Size: 30 MB maximum
• Text on image should be minimal
• Avoid adding a play button to your image – Facebook will automatically add a play button

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Preheader (primary text):

• ‍125 characters maximum, including spaces*

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Headline:

• 25 characters maximum, including spaces*

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*Emojis are not permitted. Character count requirements are strict so we can accommodate all Facebook placements, whether in the main feed on desktop or in a mobile banner.

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Target URL: Facebook does not allow YouTube links

Materials are due 14 days prior to the campaign start date.

Provide a minimum of 3 and maximum of 5 full sets of creative.

 Additional creative allows your ad to be served more frequently.

‍

Video:

• File Type: MP4
• Sound Format: AAC or MPEG4
• Ratio & Dimensions:
  • 16:9 landscape (recommended 1200 x 628 pixels)
  • 1:1 square (recommended 1080 x 1080 pixels)
• Frame Rate: 30 frames per second
• File Size: 75 KB (min) to 200 MB (max)
• Duration: 3–30 seconds

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Custom Thumbnail recommended

• File Types: JPG, PNG
• Aspect Ratio & Resolution: Match video – 16:9 (1200 x 628) or 1:1 (1080 x 1080)

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Preheader (introductory text):

• 125 characters maximum, including spaces*

‍‍

Headline:

• 25 characters maximum, including spaces*

‍

*Emojis are not permitted. Character count requirements are strict so we can accommodate all LinkedIn placements, whether in the main feed on desktop or in a mobile banner.

‍

Target URL: One URL beginning with http:// or https://

‍

Call To Action (CTA) options:

• Apply
• Download
• View Quote
• Learn More
• Sign Up
• Subscribe
• Register
• Join
• Attend
• Request Demo

‍

Materials are due 14 days prior to the campaign start date.

‍

Provide a minimum of 3 and maximum of 5 full sets of creative.

Additional creative allows for your ad to be served more frequently.

‍

Video:

• File Types: MP4, MOV, GIF
• Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
• Ratio: 1:1
• Resolution: At least 1080 x 1080 pixels
• Duration: 3–30 seconds

Preheader (primary text):

• 125 characters maximum, including spaces*

‍

Headline:

• 25 characters maximum, including spaces*

*Emojis are not permitted. Character count requirements are strict so we can accommodate all Facebook placements, whether in the main feed on desktop or in a mobile banner.

Target URL: Facebook does not allow YouTube links

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