LinkedIn Traffic Driving Post: Targets a pre-selected query of PMMI contacts on their personal LinkedIn feed and drives traffic to your intended website.
Audience: Choose your custom audience from the PMMI database by segments such as Industry, Job Title, Self-Reported Buying Interest, Existing Plant Operations. Please see the full report of audience selects here: https://pan.pmmimediagroup.com/#/
Deliverable: LinkedIn Post which includes your Image, Headline and Designated URL; ad may be updated with video rather than static post; ask your sales rep for details.
Timeframe: 10-14 day campaign period
Please submit the items indicated below.
Supply a minimum of 2 full sets of creative (can accept up to 4)
Additional creative allows for your ad to be served more frequently
Materials are due 7 days before the start date of your campaign.
Image:
Avoid images with text (text must compose less than 20% of the image)
Optimize attention with simple composition, bold color and appropriate cropping.
Convey relevance
Logo/branding: needs to be visible
Video:
Custom Thumbnail recommended
Headline: should be no more than 25 characters
Landing Page URL
CTA:
Our specs for text word count are strict so that we can accommodate all LinkedIn placements, whether it’s in the main feed on desktop or in a mobile banner.
With people gazing 5x longer at video than at static content on Facebook, you can feature your product in action and deliver your message to a specific audience segment with Facebook Video.
Our Facebook Video ads are the ONLY way to target PMMI Media Group’s email database with your video on Facebook! These audiences are not available if you advertise directly on Facebook.
Your product video (up to 15 seconds), sponsored by our Facebook page, will play on the newsfeed of the audience of your choice (originating from PMMI Media Group's email database).
Total campaign management
Facebook is set up to automatically serve around viewing behaviors of the audience to get best response.
Your campaign will run across all Meta channels – Facebook and Instagram.
We've got your privacy concerns covered
We’re not using Facebook’s data, websites you visit, income info, etc. to target. All the targeting is done on our end with legitimately obtained data.
Separate your personal feelings about Facebook from its effectiveness as a marketing channel. The facts show that the people you want to reach are clicking on Facebook.
MATERIALS ARE DUE 7 DAYS BEFORE THE START DATE OF YOUR CAMPAIGN.
For Facebook Video:
Image:
Pre-header: no more than 90 characters, including spaces
Description: no more than 25 characters, including spaces
Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.