Supply a minimum of 3 and maximum of 5 full sets of creative.

Materials are due 14 days prior to the campaign start date.

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Image:

• File Type: .jpg or .png
• Resolution 1080x1080; Ratio 1:1 or Resolution 1200x628; Ratio 1.91x1
• Image text should be minimal (covering less than 20% of image)

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Headline:

• ‍‍Max 25 characters

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Landing Page URL

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CTA:

• Apply
• Download
• View Quote
• Learn More
• Sign Up
• Subscribe
• Register
• Join
• Attend
• Request Demo

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Additional best practices:

• Ensure logo/branding is visible.
• Optimize attention with simple composition, bold color and appropriate cropping.

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Note: Word count requirements ensure compatibility with all LinkedIn placements, including main feed on desktop or mobile banners.

Supply a minimum of 3 and maximum of 5 full sets of creative.

Materials are due 14 days prior to the campaign start date.

Image:

• Size: 1200x628 or 1080x1080
• Image text should be minimal.
• Avoid adding a play button to your image, as Facebook will automatically add one.

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Pre-header:

• Max‍ 90 characters, including spaces

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Description:

• Max 25 characters, including spaces

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Note: Word count requirements ensure compatibility with all Facebook placements, including main feed on desktop or mobile banners.

Supply a minimum of 2 full sets of creative (can accept up to 4).

Additional creative allows for your ad to be served more frequently.

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Materials are due 7 days before the start date of your campaign.

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Video:

• File type: .mp4
• Duration: 3 seconds (min) to 30 seconds (max)
• Ratio: 4:5, 9:16, 16:9, or 1:1
• Frame Rate: 30 frames per second
• File Size: 75 KB (min) to 200 MB (max)

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Custom Thumbnail recommended

• File Type: .jpg or .png
• Aspect ratio & resolution should match video's
• Message - should include no more than 125 characters (including spaces)

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Headline: should be no more than 25 characters

‍

Landing Page URL

‍

‍

Our specs for text word count are strict so that we can accommodate all LinkedIn placements, whether it’s in the main feed on desktop or in a mobile banner.

‍

Supply a minimum of 2 full sets of creative (can accept up to 4).

Additional creative allows for your ad to be served more frequently.

‍

Materials are due 7 days before the start date of your campaign.

‍

Video:

• File type: .mp4
• Duration: 3 seconds (min) to 30 seconds (max)
• Ratio: 4:5, 9:16, 16:9, or 1:1
• Frame Rate: 30 frames per second
• File Size: 75 KB (min) to 200 MB (max)

‍

Custom Thumbnail recommended

• File Type: .jpg or .png
• Aspect ratio & resolution should match video's
• Message - should include no more than 90 characters (including spaces)

‍

Headline: should be no more than 25 characters

‍

Landing Page URL

‍

‍

Our specs for text word count are strict so that we can accommodate all LinkedIn placements, whether it’s in the main feed on desktop or in a mobile banner.

‍

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