Content Marketing

5 B2B Marketing Best Practices Your Peers Are Using—and You Should, Too!

Looking for content marketing inspiration? Check out what these B2B marketers are doing.

Leveraging the Power of Testimonials (It’s Easier Than You Think!)

A strong testimonial can make all the difference to buyers. Follow these tips to better capture and make use of endorsements in your marketing strategy.

Quiz: Are You a Social Media Smarty?

With email challenged by competition for the inbox, marketers are having to up their game on social. Do you have what it takes to succeed? Test your social media smarts with this brief quiz.

5 Ways to Use Repurposing to Get More Out of Your Marketing Content

Learn how to get more value out of your existing content by focusing on just a few key areas.

Project Sample: Trend Article

With a trends article, you can identify some of the top issues that should be on prospects’ radar––and drive a ton of downloads. Learn how easy they are to write and view a sample here.

Every Marketer's Secret Weapon: The How-To Article

Content creation is key to create a pipeline and foundation for form-based lead generation. One easy way to help feed this content need is to create a small library of evergreen how-to articles. Read on for instructions and a successful sample.

5 Must-Knows When Marketing Your Brand in Latin America

If your company is marketing to Latin America, don’t let the prospect of developing non-English creative become too daunting. Armed with a few of these tips, you’ll be off to a successful start.

Could Your Approach to Gating Be Killing Pipeline?

Avoid these common missteps when determining how to use forms around your content.

Campaign DOA? It Could Be Your CTA

Learn how “call to action” selection can make or break a campaign.

Tips for Webinars that Wow

Read these “wow-builders” for promoting and developing your next webinar.


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