With a trends article, you can identify some of the top issues that should be on your customers’ radar and describe ways your product is well-suited to meet these changing demands, as noted in the article, “Writing Engaging (And Easy-to-Create!) Trends Articles.”
For a sample of this popular approach, see below.
Digital printing is known in the industry for meeting needs when projects call for fast turnaround or flexible quantities. What healthcare packagers may not know, however, are several trends taking place that have significant impact specific to their needs. Consider the following three trends in digital printing:
#1: Serialization Friendliness
The ability to quickly and efficiently produce unique identifiers can make digital printing an ideal fit for companies in pharma seeking track-and-trace barcodes for serialization compliance with the United States Drug Quality and Security Act or other government standards. Pharma companies can determine whether they want a label solution or even preprinted cartons with coding already applied.
Some pharmaceutical companies prefer to maintain control over the serialization process—whether through online serialization, which requires a multi million-dollar investment in equipment, documentation, training and maintenance or an offline, in-house serialization suite. Other companies find in-house serialization isn’t feasible due to limitations in floor space or resources.
Relying on outside expertise, such as a printer that can produce pre-serialized labels, literature and cartons, may be the answer, as it provides savings around manpower, resources, turnaround time and floor space as well as access to compliance expertise.
#2: New Security Innovations
Digital printing can allow for the addition of covert or overt security features in a way traditional flexography simply can’t. For example, Company X can print images in color-shifting ink or with microprint that is impossible to reproduce (www.companyX.com/securityprinting). Also useful in protecting against counterfeiting are special varnishes that can be scratched off, revealing a message that guarantees the package is the true product.
#3: A Changing Financial Case That Should Be Re-Visited
Aside from decisions dictated by the digital print indicators just listed, when does it make financial sense to print digitally versus conventionally? The business case can depend on many factors, such as:
Too often healthcare packagers stick with the same printing approach year over year, even though their underlying financial case may have changed. Asking printers to assist in ROI calculation can aid effective decision-making. The right printer will work with you to identify costs and explain the financial impact of all decisions while also taking into account the project’s entire goals, which helps make the optimal business case for print strategy. As noted, financial as well as security options and other value-driving components should be a part of any project’s print decision process.
For more information on digital printing in healthcare packaging or to get a custom quote on ROI, contact John Doe at JDoe@CompanyX.com.