Discover marketing strategies
that drive results

Marketing Insights is an arm of PMMI Media Group that provides suppliers with latest B2B marketing research and best practices to aid campaign performance.

Social Media

Quiz: Are You a Social Media Smarty?

With email challenged by competition for the inbox, marketers are having to up their game on social. Do you have what it takes to succeed? Test your social media smarts with this brief quiz.

Content Creation

3 Notice-Me Ideas for Your Visuals

As more research activity moves on-line these days, how well are your product visuals holding up?

Marketing Insights

5 Common Product Launch Mistakes—and How Not to Make Them

Got a product launch coming up? Follow these keys tips to make best use of your time and better manage your budget.


Top Shortcuts for Content Marketers

Faster, better content creation—sound too good to be true? Try out these free or low-cost resources for your next project!

Marketing Insights

B2B Marketing Trends for 2021

As you solidify plans for the coming year, we’re sharing our list of the top five B2B marketing trends suppliers need to watch—and what they’ll mean for your success in the year ahead.

Content Creation

Dos and Don’ts for Creating a Memorable Plant Tour Video

Plant tours are a staple of many company websites. Do you know how to make your next video stand out from the crowd?

Content Creation

5 Ways to Use Repurposing to Get More Out of Your Marketing Content

Learn how to get more value out of your existing content by focusing on just a few key areas.

Content Creation

Top Sources When Choosing a Topic for Your Next Webinar

Coming up with webinar topics can be easy–once you know where to look for ideas.

Marketing Insights

4 Ideas to Kick Up Your Lead Nurturing Success

If you’re dusting off the same-old nurturing approach this year, you may be missing out. Check out these ideas for how to be more effective.

Media Planning

Top Tips to Get Editors to Listen

How can you make sure your next press release gets noticed? Try these sure-fire attention-getters.

Media Planning

Niche Trade Show Didn’t Happen? 3 Ideas to Recapture Leads from Industry Verticals

With loss of spring shows, pipeline for many has been challenged. Here’s what you can do right now to help make up for shortfalls.

Marketing Insights

Navigating Marketing Strategy in Uncertain Times

Discover five ways your marketing efforts need to pivot during this time of change.

Video Strategy

Top Do's and Don'ts for Your Video Strategy

How good (or bad) is your video content? Read here for the fundamentals needed to get the most out of your efforts.


Marketers, Are Your Most Promising Prospects Going Unnoticed?

New (and free!) tools are effectively— and easily— helping marketers identify intent.

Marketing Insights

3 Tips to Get the Most Value from Campaign Targeting

Second-guessing your latest targeting approach? Read these three tips to keep your next campaign on track.

Email Strategy

Are Your Subject Lines a Snooze Fest—or Worse?

Follow these five pointers from top performers to get your emails noticed.

Content Marketing

Tips for Webinars that Wow

Read these “wow-builders” for promoting and developing your next webinar.

Marketing Insights

Campaign DOA? It Could Be Your CTA

Learn how “call to action” selection can make or break a campaign.

Media Planning

3 Questions to Ask About Audience When Buying Media

Keep these important questions about audience in mind when planning your next campaign.

Media Planning

Is It Time to Review Your Marketing Mix?

Does your media plan looks pretty much the same year after year? Read here to learn about potential pitfalls that can result.

Content Creation

5 Tips For PowerPoint Presentations That Pop

Consider these tips and practical tools for creating a high-impact presentation.

Content Marketing

Could Your Approach to Gating Be Killing Pipeline?

Avoid these common missteps when determining how to use forms around your content.

Media Planning

Is There a Hole in Your Channel Strategy?

Dig into a lot of marketing plans, and you’ll see them falling short in one key area.

Ad Strategy

Top Myths About Using Facebook to Promote Your Products

Are you reaching new prospects on social? There are good—and bad—ways to do this. Read this article to learn common myths and ensure you’re using the right approach.

Content Creation

An Easy Way to Create Engaging Case Studies

One of the most effective content resources you can create are customer success stories that focus on best-practice takeaways—and it isn’t hard to do with this simple template.

Trade Show Strategy

Top Dos and Don'ts when planning PACK EXPO-Related Marketing

Is your show season marketing plan in place? Don’t miss these valuable tips to ensure you’re making the most of promotion opportunities.

Marketing Insights

5 Must-Knows When Marketing Your Brand in Latin America

If your company is new to marketing in Latin America, don’t let the prospect of developing non-English creative become too daunting. Armed with a few of these tips, you’ll be off to a successful start.

Content Creation

Every Marketer's Secret Weapon: The How-To Article

Content creation is key to create a pipeline and foundation for form-based lead generation. One easy way to help feed this content need is to create a small library of evergreen how-to articles. Read on for instructions and a successful sample.


Welcome to Marketing Insights from PMMI Media Group

Discover marketing strategies that drive results!

Content Creation

Writing Engaging (And Easy-to-Create!) Trend Articles

Need to improve your content library but short on time and resources? Use this simple template for an extremely easy way to create trends articles that will get you more downloads in no time. (We’ve even included a project sample!)

Project Sample

Project Sample: Case Study Article

Case studies are one of the most popular types of content. (And they’re super easy to write!) Model your next case study after this sample.

Project Sample

Project Sample: How-To Article

“How-To” articles are great for pipeline and tend to be evergreen in nature. See a sample of how to write one of these articles here.

Project Sample

Project Sample: Trend Article

With a trends article, you can identify some of the top issues that should be on prospects’ radar––and drive a ton of downloads. Learn how easy they are to write and view a sample here.

Ad Strategy

Leveraging Targeted Pre-Roll for Marketing Success

Pre-roll ads deliver a captive audience––but do you know how to sustain interest? Read here for high-performance tips.

Marketing Insights

Lousy Leads? Here's Where Things May Be Going Wrong

To get the most from your lead gen approach, avoid these top missteps.

Ad Strategy

Uncovering the Truth About Banner Ads

Think you know all there is to know about banner ads? Go beneath the surface of most media plans, and you’ll see marketers using them wrong—and you may be, too.


Are You a Marketing Ninja?

Discover these "marketing secret weapons” to tackle your next project challenge.

Audience Trends

A New Way to Reach Early-Stage Prospects

Discover how you can start reaching buying teams––even before an active project.

Ad Strategy

Less Is Often More When It Comes to Your Ads

Ad consumption behaviors are changing. The result is many marketers are wasting a lot of time on their campaigns, sometimes even to the detriment of performance.

Content Creation

Stop Wasting Time! 5 Shortcuts for Marketers to Conduct Expert Interviews

Wish there were an easier way to come up with content for your next campaign? Read these 5 tips for faster and better interviewing and writing.

Email Strategy

Easy Ideas to Boost Your Email Messaging

Email need more attention from prospects? Try these three easy ideas.


3 Tools for Improving Your Digital Storefront

Are you creating the right experience for online buyers? Check out these three tools to improve your digital storefront.


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