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Marketing Insights is an arm of PMMI Media Group that provides suppliers with latest B2B marketing research and best practices to aid campaign performance.

Tools

3 Tools for Improving Your Digital Storefront

Are you creating the right experience for online buyers? Check out these three tools to improve your digital storefront.

Content Creation

3 Notice-Me Ideas for Your Visuals

As more research activity moves on-line these days, how well are your product visuals holding up?

Tools

Top Shortcuts for Content Marketers

Faster, better content creation—sound too good to be true? Try out these free or low-cost resources for your next project!

Media Planning

Top Tips to Get Editors to Listen

How can you make sure your next press release gets noticed? Try these sure-fire attention-getters.

Media Planning

Niche Trade Show Didn’t Happen? 3 Ideas to Recapture Leads from Industry Verticals

With loss of spring shows, pipeline for many has been challenged. Here’s what you can do right now to help make up for shortfalls.

Marketing Insights

Navigating Marketing Strategy in Uncertain Times

Discover five ways your marketing efforts need to pivot during this time of change.

Video Strategy

Top Do's and Don'ts for Your Video Strategy

How good (or bad) is your video content? Read here for the fundamentals needed to get the most out of your efforts.

Tools

Marketers, Are Your Most Promising Prospects Going Unnoticed?

New (and free!) tools are effectively— and easily— helping marketers identify intent.

Marketing Insights

3 Tips to Get the Most Value from Campaign Targeting

Second-guessing your latest targeting approach? Read these three tips to keep your next campaign on track.

Email Strategy

Are Your Subject Lines a Snooze Fest—or Worse?

Follow these five pointers from top performers to get your emails noticed.

Content Marketing

Tips for Webinars that Wow

Read these “wow-builders” for promoting and developing your next webinar.

Marketing Insights

Campaign DOA? It Could Be Your CTA

Learn how “call to action” selection can make or break a campaign.

Media Planning

3 Questions to Ask About Audience When Buying Media

Keep these important questions about audience in mind when planning your next campaign.

Media Planning

Is It Time to Review Your Marketing Mix?

Does your media plan looks pretty much the same year after year? Read here to learn about potential pitfalls that can result.

Content Creation

5 Tips For PowerPoint Presentations THAT Pop

Consider these tips and practical tools for creating a high-impact presentation.

Content Marketing

Could Your Approach to Gating Be Killing Pipeline?

Avoid these common missteps when determining how to use forms around your content.

Media Planning

Is There a Hole in Your Channel Strategy?

Dig into a lot of marketing plans, and you’ll see them falling short in one key area.

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