A strong testimonial can make all the difference to buyers. Follow these tips to better capture and make use of endorsements in your marketing strategy.
As you solidify plans for the coming year, we’re sharing our list of the top five B2B marketing trends suppliers need to watch—and what they’ll mean for your success in the year ahead.
Ad consumption behaviors are changing. The result is many marketers are wasting a lot of time on their campaigns, sometimes even to the detriment of performance.