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Marketing Insights

Leveraging the Power of Testimonials (It’s Easier Than You Think!)

A strong testimonial can make all the difference to buyers. Follow these tips to better capture and make use of endorsements in your marketing strategy.

5 Common Product Launch Mistakes—and How Not to Make Them

Got a product launch coming up? Follow these keys tips to make best use of your time and better manage your budget.

 B2B Marketing Trends for 2021

As you solidify plans for the coming year, we’re sharing our list of the top five B2B marketing trends suppliers need to watch—and what they’ll mean for your success in the year ahead.

4 Ideas to Kick Up Your Lead Nurturing Success

If you’re dusting off the same-old nurturing approach this year, you may be missing out. Check out these ideas for how to be more effective.

Less Is Often More When It Comes to Your Ads

Ad consumption behaviors are changing. The result is many marketers are wasting a lot of time on their campaigns, sometimes even to the detriment of performance.

Uncovering the Truth About Banner Ads

Think you know all there is to know about banner ads? Go beneath the surface of most media plans, and you’ll see marketers using them wrong—and you may be, too.

Lousy Leads? Here's Where Things May Be Going Wrong

To get the most from your lead gen approach, avoid these top missteps.

Campaign DOA? It Could Be Your CTA

Learn how “call to action” selection can make or break a campaign.

Navigating Marketing Strategy in Uncertain Times

Discover five ways your marketing efforts need to pivot during this time of change.

3 Tips to Get the Most Value from Campaign Targeting

Second-guessing your latest targeting approach? Read these three tips to keep your next campaign on track.

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