A strong testimonial can make all the difference to buyers. Follow these tips to better capture and make use of endorsements in your marketing strategy.

Got a product launch coming up? Follow these keys tips to make best use of your time and better manage your budget.

As you solidify plans for the coming year, we’re sharing our list of the top five B2B marketing trends suppliers need to watch—and what they’ll mean for your success in the year ahead.

If you’re dusting off the same-old nurturing approach this year, you may be missing out. Check out these ideas for how to be more effective.

Ad consumption behaviors are changing. The result is many marketers are wasting a lot of time on their campaigns, sometimes even to the detriment of performance.

Think you know all there is to know about banner ads? Go beneath the surface of most media plans, and you’ll see marketers using them wrong—and you may be, too.

To get the most from your lead gen approach, avoid these top missteps.

Learn how “call to action” selection can make or break a campaign.

Discover five ways your marketing efforts need to pivot during this time of change.

Second-guessing your latest targeting approach? Read these three tips to keep your next campaign on track.