Ad consumption behaviors are changing. The result is many marketers are wasting a lot of time on their campaigns, sometimes even to the detriment of performance.

Think you know all there is to know about banner ads? Go beneath the surface of most media plans, and you’ll see marketers using them wrong—and you may be, too.

To get the most from your lead gen approach, avoid these top missteps.

Learn how “call to action” selection can make or break a campaign.

Discover five ways your marketing efforts need to pivot during this time of change.

Second-guessing your latest targeting approach? Read these three tips to keep your next campaign on track.